If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected keywords the real objective, or, is it perhaps developing a means for connecting with your potential customers, thus attracting more qualified traffic to your web site, what you are truly after? Besides, what are the chances that your prospective clients will key in, exactly, those keywords that you chose in, https://visualmodo.com/ precisely, those same search engines that you have targeted to locate your website within the first page of results?
Now that the majority of website administrators have finally accepted that online marketing applying search engine technology is the most efficient strategy in the long term for capturing qualified Internet traffic, companies that offer web optimization and search engine submission services have started launching aggressive campaigns guaranteeing top positions for their clients by using a limited number of keywords (typically five, ten, or fifteen), regardless of their websites’ business domain. This approach should immediately raise doubts as it is obviously much easier to position a website dedicated, for example, to the dissection of butterflies, that probably enjoys very little competition, than positioning a website dedicated to real estate operating in an extremely crowded market. Therefore, one must always carefully weigh in the promises made by these web-positioning firms since two different scenarios could occur:
– In order to achieve the promised top search results, a web-positioning company may be forced to choose keywords that are so exclusive and specific that even if your website surfaces among the first few spots, the chances of a prospective client typing those exact keywords is extremely remote.
– On the other hand, a client may demand from the web-positioning company the utilization of keywords that are so generic and belong to such a highly competitive business domain that the web-positioning company is unable to realize their promises even after applying all the proper techniques correctl